Casino Group announces the completion of Leader Price disposal - GlobeNewswire 17:48 via globenewswire.com Casino Group announces the completion of Leader Price disposal GlobeNewswire.

1. Casino Group has signed an agreement with Aldi France for the sale of Leader Price stores and warehouses in mainland France, for 735 million euros Casino Group today announces the signature with Aldi France of a unilateral promise to purchase with a view to the sale of.
2. In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium. In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.

The timing may seem surprising. In the midst of the coronavirus crisis, the Casino group has just announced this Friday morning the sale of its Leader Price stores to the German discounter, Aldi. 'From the moment a sales agreement was signed, we had a legal obligation to announce it immediately,' said the spokesperson for the group.

Started several months ago, negotiations have therefore come to a conclusion on the sale of a total of 567 Leader Price stores and three warehouses in mainland France for a total amount of 735 million euros. 'With this agreement, the transferred Leader Price stores will develop under the Aldi brand and will benefit from Aldi France's commercial momentum,' said the Casino press release.

It is 'a strong signal of optimism for the brand', welcomes a press release from the Aldi group, stating that this operation 'allows the brand to strengthen its presence on the French market'. Engaged in a showdown with its rival Lidl, which already has 1,500 stores and growth to make its competitors fade, Aldi, which has 868 stores in France, will now display a number of similar stores.

Are jobs going to be cut?

The transfer may still take several weeks since 'the completion of this sale will occur after consultation with employee representative bodies and subject to obtaining authorization from the Competition Authority,' said the press release.

5,500 employees will therefore fall under the umbrella of Aldi. No details have been provided for the moment on their future and the continuity of their activity even if the employees of Leader Price hope that we will rely on the staff in place. What about Leader Price stores located in the same commercial area as Aldi? According to a count made by the magazine LSA at the end of September, there were 143 cities where the two brands face each other.

A situation that worries employees, especially since neither of the two groups raises this sensitive issue of employment. “What will Aldi do in cities where there are two Aldi and two Leader Price for example? Questions Michel Rieux, the CGT central union representative of Distribution Casino France. 'We suspect that they will not keep all the stores, but when we questioned them, lately, they did not communicate about anything: will they enlarge certain stores, keep the employees or not, we are in the dark total, ”he said.

Casino group weighed down by colossal debt

The Leader Price brand does not disappear. The Casino group remains the owner and will even continue to operate 70 stores under this brand in France, only in areas far from those of Aldi. 'At the same time, the 95 Overseas and Italian Leader Prices also remain Leader Price,' said the spokesperson.

Threatened by an enormous debt, the Casino group, which had been placed in the safeguard procedure by justice in May 2019, obtained at the beginning of March a new period of 3 years, which runs until 2023. To clear its debt, Casino s 'is notably found new financial allies, but also separates from part of its empire, by refocusing on what works: the premium (Monoprix in particular).

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In parallel with the sale of Leader Price to Aldi, he would also negotiate the acquisition of 40 hypermarkets by Leclerc, after having already sold several hypermarkets to other brands (Super U, etc.)

Leader Price Groupe Casino Entertainment

Leader Price, (full name: Société S.A. Leader Price Holding), is a Frenchdiscount store chain of the Groupe Casino, headquartered in Paris, France.^[1]

History[edit]

In September 1989, Leader Price was created after the opening of the first store in Paris by Jean Baud and Albert Baussan. From 1989, the chain primarily extended in Paris, with the American group TLC Beatrice becoming the main shareholder.

In September 1997, the Casino group took over Leader Price, with 250 stores (and Franprix, 400 stores) from TLC Beatrice, and opened Leader Price in Belgium.

In March 2010, the chain modernized and changed its logo to a more simple one. Leader Price now has over 500 stores in France.^[2]

At the end of November 2020, German discount giant Aldi Nord announced that it had agreed to buy 547 Leader Price stores plus three logistics centers. The purchase prices was to be € 717 million and the stores are expected to be integrated into Aldi by 2021.^[3]

Leader Price around the world[edit]

References[edit]

1. ^'Mentions légalesArchived 2009-05-09 at the Wayback Machine.' Leader Price. Retrieved on 24 June 2010. '4 Rue Galilée, 75116 Paris'
2. ^'List of stores in France'. LeaderPrice.fr. Retrieved 9 June 2013.
3. ^https://www.faz.net/aktuell/wirtschaft/unternehmen/lebensmitteldiscounter-aldi-uebernimmt-mehr-als-500-filialen-in-frankreich-17078721.html

External links[edit]

• Leader Price(in French)
• Leader Price Belgium(in French)
• Leader Price Martinique(in French)
• Leader Price Argentina(in Spanish)

Franprix Leader Price Groupe Casino